nicilaskin — etsy
Re-thinking venue based strategies for selling art
Posted by 36877008 on
Just like the internet has given rise to recording artists freeing themselves from the limitations, whims, burdens, and sometimes overbearing expenses of record labels, Artists and Crafters also need to take time out to consider the return on investment in marketing their art. Often blinded by the passion of the creative process, Artists subscribe to venues such as Amazon Handmade or Etsy with the trust that such companies share the same appreciation of their work, while completely ignoring the economics behind such choices. Similar to investing in a stock or income property, a smart business owner will always ask themselves...
-
Comment
- 0 comment
- Tags: etsy, investment strategy, marketing art, ponzi scheme, return on investment, selling art, Uncategorized, venues
Honesty about selling online
Posted by 36877008 on
Love my husband and his honesty - this is what he posted today in an Etsy forum "I cannot remember any day in the past 3 years that we didn't have a sale. Nici and I became serious in Dec 2011 and took our hobby shop of 50 sales to 28,000 sales over the past 3 years. There have been some very slow days and some gut wrenching weeks, where we thought the well ran dry and our luck was over, but Nici was never one to get beaten down for long. If any thinks it has been easy though,...
-
Comment
- 0 comment
- Tags: etsy, etsy forum, Uncategorized