nicilaskin — My shop

Waking up to the Shopify newsletter titled, “don't make these 7 mistakes in your E-Commerce business” was practically an indictment for a very serious transgression of growing a small business, failing to have a logo. As artists, we often focus entirely on our work and not our businesses, marketing, or branding, so It was time to grab a morning coffee, open up Inkscape, and design a logo. The obvious choice is the old tried and true circle logo with the company's first letter, in this case 'N,' placed prominently at the center of the circle. Seeing just how trite and...

Taking a moment to reflect back on the month of May in Etsy, has left us feeling "caught between the Scylla and Charybdis" as so eloquently stated by Sting in the song Wrapped Around your Finger. Whether the cause of slumming sales is the fallout of the tumultuous IPO debute, a general foreboding of adverse economic conditions ahead, a backlash against the Etsy marketplace, erosion of the user-base or simply a lack of creative marketing on our part remains to be proven in the months ahead. Instead of listing some of our new pieces or blindly following the SEO Sheep...

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