nicilaskin — marketing art

Just like the internet has given rise to recording artists freeing themselves from the limitations, whims, burdens, and sometimes overbearing expenses of record labels, Artists and Crafters also need to take time out to consider the return on investment in marketing their art. Often blinded by the passion of the creative process, Artists subscribe to venues such as Amazon Handmade or Etsy with the trust that such companies share the same appreciation of their work, while completely ignoring the economics behind such choices. Similar to investing in a stock or income property, a smart business owner will always ask themselves...