nicilaskin — Uncategorized

Black Friday 2016 is in full swing with sales trickling in through out the hour, however volume is definitely lower than expected heading into the midday hours. Much like being glue to the electoral maps on November 8th, we are filling orders while keeping another eye focused on the stats. We attribute election shock as the sole reason behind the sluggish start to the holiday season which was most likely at the forefront of Thanksgiving dinner discussions leading more shoppers to head on out and grab a 4k TV to keep up with the media circus in 3840 x 2160...

Seeing Etsy's stock dip back to $12.86, we re-entered and will continue our long position. I could have also elected to hold through the little dip and add to the position, but I really don't want to play big on Etsy. Not only do I see investing as a necessary evil to turn a little measly Etsy Shop salary into a sustainable living wage, I enjoy breaking up the work day with a little background research and reading the charts. As we discussed last night over dinner, there are so few good opportunities for the middle class to find solid...

After Monday's resistance at $13.00, I decided to close out my long position on Etsy and take home 3.2%. My gut feeling is Etsy will retest, retake, but settle in somewhere in the low $13s. The reason to invest in Etsy is Etsy has a unique and almost unchallenged position in a niche market, however that niche is also has limited growth. As Etsy continues to pursue a path of spreading traffic and sales across all shops, I am convinced we will see defectors jumping overboard or perhaps just a quiet resistance migrate their efforts to other platforms. Much like...

Getting in the holiday spirit, we started working on that Christmas shopping list which now includes opening a long position on Etsy Stock @ $12.59 with an intended exit at $13.75 by the close of the year. While our sentiments regarding Etsy as a selling venue for NiciArt and Nici's Picks would be perform down from outperform just a few months ago, the arguments for a stock run up to $13.75 and most likely well beyond include: Oversold Tech stock rebound from dip following the Trump win Near $16.00 high last month Holiday sales Bullish social media pumpers out in...

The strategy for managing dips in Etsy is really not much different than if you had a 9-5 job: 1. Keep as many oars in the water as possible. For us, that means a multi-platform approach: Amazon Handmade, Etsy, Ebay, Shopify, Pinterest, Wanelo... 2. Maximize revenue on the ups. Really play hard during the holidays, V-Day, Father's Day... That might mean long days and nights that cut into leisure time or sacrificing sleep. 3. Create a business and personal budget with plenty of rainy day funds to hold you over. 4. Unless you are lucky to be in the 1%,...